Senior oncologists in Bihar have issued a strong warning against the growing popularity of tobacco products marketed as stress-relievers, particularly among college students and young professionals. Dr Rajesh Kumar, Head of Oncology at Patna's Indira Gandhi Institute of Medical Sciences, described the trend as "addiction disguised as wellness".
The concern centres on newer tobacco variants including electronic cigarettes, flavoured vapes, and chewing tobacco pouches that come in deceptively attractive packaging with fruity flavours and sleek designs. "These products specifically target youth who might never have considered traditional cigarettes," explained Dr Anita Singh, a cancer specialist at AIIMS Patna. "The perception that they are safer alternatives is dangerously misleading."
Health data from Bihar shows a worrying 23 per cent increase in tobacco-related oral cancers among patients below 35 years over the past three years. Many young patients report starting with flavoured nicotine products, believing them to be harmless stress-busters during exam preparations or work pressure.
Medical professionals emphasise that all tobacco products, regardless of packaging or marketing claims, contain carcinogenic substances. They urge parents and educational institutions to create awareness about these health risks. The state health department has announced plans to intensify anti-tobacco campaigns in schools and colleges across Bihar's 38 districts.