The Dharma Productions romantic drama 'Chand Mera Dil' has managed to cross the ₹10 crore threshold at the domestic box office by the end of its opening weekend, industry trackers confirmed on Monday. The film, which pairs rising star Lakshya with established actress Ananya Panday, witnessed a slight uptick in collections on Sunday, its third day in theatres.
Directed by Vivek Soni, the film had opened to a lukewarm response on Friday but benefited from the weekend surge, particularly in metropolitan multiplexes. Trade analysts suggest the Sunday growth, though modest, indicates sustained audience interest despite mixed critical reviews. The film's performance in tier-2 cities, including several centres across Bihar and eastern India, has been closely watched as distributors assess its longer theatrical run prospects.
Industry observers note that Dharma Productions has been testing newer talent combinations, with Lakshya being groomed as a potential leading man following his debut. The production house's marketing strategy focused heavily on youth-oriented platforms and music promotions ahead of the release.
With the new week beginning, the real test for 'Chand Mera Dil' lies in sustaining footfalls during weekdays when occupancy rates typically decline. The film faces competition from both existing releases and upcoming projects scheduled for the month.